1. Who We Are
This website is operated by River Tape Co., Ltd. (“River Tape,” “we,” “us,” or “our”).
Website: https://rivertape.com/
Address: No. 1156 Gaoqiao Avenue, Tongxiang Industrial Park, Zhejiang Province, China
Email: [email protected]
River Tape manufactures and supplies industrial adhesive tapes to business customers worldwide.
2. Information We Collect
Information You Provide
When you contact us or submit an inquiry through our website, we may collect:
- First name and last name;
- Email address;
- The contents of your message;
- Product, application, quotation, sample, specification, quantity, or other business information you voluntarily provide; and
- Subsequent correspondence relating to your inquiry.
Please do not submit sensitive personal information through our inquiry forms unless it is necessary for your request.
Technical and Security Information
When you visit the website, our hosting, content delivery, and security providers may process technical information such as:
- IP address;
- Browser and device type;
- Operating system;
- Pages requested and referring URL;
- Date and time of access; and
- Security, diagnostic, and server log information.
We use this information to deliver the website, prevent fraud and abuse, diagnose technical problems, and maintain website security.
Analytics Information
Subject to your cookie choices and applicable law, we use Google Analytics 4 to understand how visitors use our website. Analytics information may include page views, referral source, approximate geographic region, browser and device information, and interactions with website content.
We do not intentionally send the contents of inquiry forms, names, email addresses, or other directly identifying contact information to Google Analytics.
3. How We Use Information
We may use personal information to:
- Respond to inquiries and provide requested information;
- Prepare quotations and arrange product samples;
- Review product, application, and specification requirements;
- Communicate about an existing or potential business relationship;
- Operate, maintain, secure, and improve the website;
- Measure website performance and understand website usage;
- Prevent spam, fraud, abuse, and security incidents; and
- Comply with legal, regulatory, accounting, and contractual obligations.
Depending on the circumstances and applicable law, we process information based on your request, steps taken before entering into a contract, our legitimate business interests, consent, or compliance with legal obligations.
We do not use website inquiry information to make solely automated decisions that produce legal or similarly significant effects.
4. Cookies and Similar Technologies
Our website may use cookies and similar technologies for website operation, security, preferences, and analytics.
Strictly necessary technologies may be used without optional consent where permitted by law because they are required to operate and secure the website.
With your permission where required, Google Analytics may use cookies including:
_ga, used to distinguish visitors; and_ga_*, used to maintain session information.
These cookies may remain for up to two years, although their actual duration may be shorter depending on browser settings, consent choices, and our configuration.
Where consent is required, Analytics cookies are not stored unless you accept the relevant category. If you reject Analytics cookies, limited consent-status or cookieless measurement signals may still be processed depending on the applicable Google Consent Mode configuration.
You can accept, reject, or change your choices through the cookie banner or cookie settings available on the website. Withdrawing consent does not affect processing that took place before withdrawal.
For more information about Google’s data practices, visit:
https://policies.google.com/privacy
5. How We Share Information
We may share personal information only as reasonably necessary with:
- Website hosting and technical service providers;
- Cloudflare, which provides content delivery, network, and security services;
- Google Analytics, subject to cookie choices and applicable law;
- Email and communication service providers;
- Contractors or professional advisers supporting our business;
- Authorities or other parties where disclosure is required by law; and
- A successor entity in connection with a merger, acquisition, restructuring, or transfer of business assets.
Our website inquiry forms are processed through our WordPress website. Form submissions may be delivered to designated business email accounts and, depending on our form configuration, may also be stored temporarily in the website database.
We do not sell or rent personal information submitted through our inquiry forms.
6. International Data Transfers
River Tape is based in China and serves customers internationally. Information may therefore be processed in China and in other countries where our service providers operate.
Data protection laws in those countries may differ from the laws in your country. Where required, we use appropriate contractual, technical, or organizational measures to protect personal information transferred internationally.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy.
- Unsuccessful inquiry and related correspondence may normally be retained for up to 24 months after the last substantive communication.
- Information relating to customers, quotations, orders, contracts, payments, product qualification, complaints, or legal matters may be retained longer when required for business, contractual, accounting, tax, quality, or legal purposes.
- Google Analytics user-level and event-level data is retained according to our Analytics configuration, normally for up to 14 months.
- Security and server logs are retained for a limited period determined by operational and security requirements.
- Backup copies may remain until they are overwritten through the normal backup cycle.
We may delete or anonymize information earlier when it is no longer needed.
8. Your Rights
Depending on your location and applicable law, you may have the right to:
- Request access to personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of personal information;
- Request restriction of or object to certain processing;
- Withdraw consent where processing is based on consent;
- Request a copy or transfer of certain information; and
- Submit a complaint to an applicable data protection authority.
To exercise a privacy right, contact us at [email protected]. We may need to verify your identity before completing a request. Some information may be retained where required by law or necessary to establish, exercise, or defend legal claims.
9. Data Security
We use reasonable technical and organizational measures intended to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss. However, no internet transmission or storage system can be guaranteed to be completely secure.
10. Third-Party Websites
Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and River Tape is not responsible for their content or privacy practices.
11. Children’s Privacy
This website is intended for business and professional users and is not directed to children. We do not knowingly collect personal information from children through the website.
12. Changes to This Policy
We may update this Privacy Policy when our website, services, providers, or legal obligations change. The revised version will be published on this page with an updated “Last updated” date.
13. Contact Us
For questions, requests, or concerns about this Privacy Policy or our handling of personal information, contact:
River Tape Co., Ltd.
No. 1156 Gaoqiao Avenue, Tongxiang Industrial Park, Zhejiang Province, China
Email: [email protected]